Rethinking Account-Based Marketing: Innovative Strategies for Targeting High-Value Accounts


Account-Based Marketing (ABM) has gained significant popularity in recent years as a go-to strategy for businesses seeking to win new customers and target high-value accounts. While ABM can undoubtedly be effective, it’s essential to consider alternative approaches that can complement or even surpass ABM in terms of results. In this blog post, we’ll explore several innovative strategies and introduce an exciting solution that takes a relationship-based approach to targeting high-value accounts.

Inbound Marketing: Attract Leads with Valuable Content

Inbound marketing focuses on creating and sharing valuable content designed to attract potential customers who are actively seeking information. By offering insightful blog posts, whitepapers, and webinars, you can establish your business as a thought leader in your industry and build trust with potential customers.

Example: A software company might create a series of blog posts discussing industry trends and best practices, positioning themselves as a knowledgeable source of information for potential clients.

Social Media Marketing: Engage Your Audience

With billions of users on platforms like Facebook, LinkedIn, Twitter, and Instagram, social media marketing offers an unparalleled opportunity to identify and engage with potential customers. By sharing valuable content, joining industry-specific groups, and engaging in conversations about industry relevant topics, you can raise awareness of your brand and foster connections with your target audience.Example: A B2B company might share case studies and thought leadership articles on LinkedIn, participate in relevant industry groups, and connect with potential customers through targeted outreach campaigns.

Introducing a Game-Changing Solution: Level Company’s Relationship-Based Approach

While inbound marketing and social media marketing can be effective strategies, they often require significant time and effort that doesn’t always yield immediate results. Level Company offers a unique approach that addresses these challenges and helps businesses win new customers.

By connecting clients with vetted advisors who have strong relationships with decision-makers at Fortune 500 organizations, Level Company enables businesses to pitch their value proposition to the right people at the right time. The platform allows businesses to identify their highest priority prospects, gain relevant insights, and collaborate with industry-leading advisors to secure introductions to potential clients.

Key Benefits of Level Company’s Approach:

  1. Access to key decision-makers: Level Company’s platform connects you with advisors who have strong relationships with decision-makers at your target accounts, increasing the likelihood of securing meetings with the right people.
  2. Accelerated sales cycles: By leveraging insights and introductions from trusted advisors, businesses can significantly reduce the time spent on prospecting and nurturing cold leads and navigating complex and lengthy sales cycles.
  3. Scalable approach: Level Company’s relationship-based strategy can be easily scaled alongside your existing ABM, inbound marketing, and social media marketing efforts, providing a complementary solution that drives results.


While Account-Based Marketing can be a powerful tool for targeting high-value accounts, considering alternative strategies and leveraging innovative solutions like Level Company’s relationship-based approach can help businesses maximize their sales potential and win new customers. By combining ABM with inbound marketing, social media marketing, and Level Company’s unique platform, businesses can access key decision-makers, accelerate sales cycles, and drive sustainable growth.

Ready to explore how Level Company can transform your approach to targeting high-value accounts? Learn more about our platform and services here.