Case Studies

Top-down influence

Our client, a research firm providing consulting services in market assessments, customer analyses, industry benchmarking and due diligences, wanted break into and become a large-scale, global vendor to Hewlett-Packard (HP).


Level connected them with our advisor, a recently retired HP GM with vast insight into the HP organization. After having assessed our client’s capabilities, he identified four different businesses/functions in HP currently using similar, but less cost-efficient solutions.


After meeting our client and qualifying their interest in connecting with these four businesses within HP, our advisor connected our client with the heads of the four teams – his former peers, with a strong personal endorsement.


Our advisor’s trusted endorsement and navigation into the buying process not only led our client directly to an active RFP, but also positioned them to win a multi-million dollar contract with one of their dream customers in just 6 months.